Hurray for NBC for doing something really right. Last week, they aired an hilarious rap video called Lazy Sunday by a comedy group called The Lonely Island, which spread across the internet like wildfire within 48 hours of its original broadcast. Mid-week, a streaming copy appeared on the Saturday Night Live website. And now today you can download the video for free from iTunes. NBC could have easily had its lawyers throw around take-down notices to all the websites sharing the clip, but it wouldh’t have actually stopped the sharing, and it would have made the network look like a stupid bully. Instead, NBC did the right thing and gave it out for free. After all, people just share these sorts of things because they think they’re funny and want other people to enjoy them. It’s free advertising coming from your own fan base, at a time when the general impression about SNL for years has been that it’s not funny anymore. In other words, advertising their marketing department could never generate themselves, using the actual product to be sold to show how good it is. Bravo.