I just saw an ad for Battlestar Galactica (one of my new favorite shows) on Joystiq that rubbed me the wrong way. Here’s a screenshot of the ad:
It has a silly, self-referential title, is written in the vernacular, and in first-person. Basically, it’s designed to look like a blog post, but it’s an ad (and, in fairness, is marked as such). Running an ad that’s supposed to look like real news (or, in the weblog world, a post) is bad form in my book. Shame, because Battlestar Galactica owes so much to genuine word-of-mouth hype.