During the Academy Awards telecast tonight, after Wes Anderson’s wonderfully quirky American Express ad, Apple showed a commercial for the iPhone:
The ad revolves around the word “hello,” which, in addition to obviously having a lot to do with telephones, has a history at Apple. Here’s an image of the very first Macintosh:
The unveiling of that Mac is a sight to see and, naturally, its first word was, “hello.” Here’s the story all about it, which gives some great context, and here’s the demo itself:
The demo, of course, came right after the famous Superbowl commercial directed by Ridley Scott:
Great story about that commercial, also on Folklore.org.